Today, we are meeting Dr. Erika Dale of Rose Built Club!
Tell us about you and your background!
I’m Dr. Erika Dale, a PhD in Nutrition, coach, wife, mom, and lifelong athlete. I’ve spent more than a decade helping women improve their health, nutrition, strength, and confidence. My own journey has included losing 60 pounds, competing in bodybuilding and powerlifting, navigating postpartum, IVF, and the realities of fitness after 40. I’m passionate about helping women realize that getting older does not mean getting weaker. I believe strength, muscle, nutrition, and longevity matter more than chasing a number on the scale.
Tell us about your business and why you started it!
I founded Rose Built Club to create the kind of fitness and nutrition community I felt was missing for women, especially women 35 and beyond. So many women either feel intimidated by strength training, overwhelmed by conflicting nutrition advice, or frustrated because what used to work for them no longer does. Rose Built combines functional strength training, individualized nutrition guidance, accountability, education, and community in a way that is practical and sustainable. I wanted to build something that goes beyond weight loss. Rose Built is about helping women become stronger, healthier, more capable, and confident for the long haul. Our motto is simple: Lift Stronger. Live Longer.
What do you love about being a business owner?
I love being able to take an idea I believe in and turn it into something that genuinely impacts people. There is something incredibly rewarding about watching a woman walk into Rose Built unsure of herself and then seeing her get stronger, learn what her body is capable of, build confidence, and start prioritizing herself again. I also love the freedom to create a business around my values, my family, and the kind of life I want to live. Entrepreneurship is definitely not always easy 😂, but building something meaningful and watching a community form around it makes it worth it.
What advice would you give yourself from 5 years ago OR your past self just starting your business?
Trust yourself sooner. You do not need to have every detail figured out before you start, and you do not need everyone to understand the vision before you pursue it. Some of the best things in my life and business have come from being willing to pivot, start over, and build something new when the old version no longer fit. I’d also remind myself that success is not just about growth or income. It is about creating a life and business that align with your values, your family, and the impact you want to make.
What does BEAUTY mean to you?
Beauty, to me, is strength, confidence, authenticity, and being fully comfortable in who God created you to be. It is not perfection. It is taking care of yourself, carrying yourself with confidence, loving people well, and continuing to grow while still being grateful for who you are right now. I think the most beautiful women are the ones who know who they are and do not feel the need to shrink themselves to make other people comfortable.
Who or what inspires you?
My family inspires me most. My husband and son are a huge part of why I want to keep growing, challenging myself, and building something meaningful. I want my son to grow up seeing that you can work hard, take care of your body, pursue big goals, and still keep your faith and family at the center of it all. I’m also deeply inspired by women who are willing to reinvent themselves. The woman who decides at 40, 50, 60 or beyond that she is not done growing, getting stronger, or becoming more confident. I love seeing people refuse to put an expiration date on what they are capable of.
What would you like our Beauty Boost members to know?
You are allowed to want more for yourself without being ungrateful for the life you already have. You can love your body and still want to get stronger. You can be grateful for where you are while still working toward where you want to go. You can prioritize your health without making it your entire identity. And please do not let age convince you that your best years are behind you. Some of the strongest, healthiest, most confident versions of ourselves can still be ahead of us. 💗
Connect with us on Instagram: rosebuilt.club
