HER STORY ⟡ Natalie Shah
Today, we are meeting Natalie Shah of Lovelie Links Permanent Jewelry!
Tell us about you!
Hi, I’m Natalie — a creative entrepreneur and the owner of Lovelie Links, where I specialize in permanent jewelry and curated, community-centered experiences. I’m someone who thrives on building meaningful connections, creating memorable moments, and bringing people together through thoughtful, hands-on artistry. I’m highly self-motivated, and passionate about continual growth, both personally and professionally. Whether I’m running events, collaborating with other small businesses, or developing new ideas, I bring intention, creativity, and a strong work ethic to everything I do.
Tell us about your business!
Lovelie Links is built on connection, and meaningful moments. Every piece is micro-welded to create a seamless, lasting reminder of the people, places, and chapters that matter most. My chains and charms are thoughtfully curated to blend style with symbolism — pieces you can wear every day, pieces show your own personal evolution.
What type of impact do you hope to have on those you meet/speak to?
I hope to make an impact by helping people hold onto the moments that matter to them socially and personally. Permanent jewelry is more than a trend, it’s a symbol of connection, healing, growth, and memory. My hope is to create a space where customers feel understood and empowered, where they can mark milestones, honor relationships, and create new traditions rooted in meaning.
What advice would you give to yourself from 5 years ago?
Continue to stay consistent and focused. Just because you don’t have something you exactly want right now in this moment, doesn’t mean you’ll never have it. You have to work hard for what you want and continue to just be yourself, and people will be attracted to both your work ethic and the heart to have.
What does BEAUTY mean to you?
Beauty to me is the confidence you have walking into a room and just continuing to be you and your own true self.
What do you love most about owning your own business?
I love being able to call the shots on where I want to take my business. Businesses are meant to elevate and evolve and it’s been so fun being able to have that power. I am creating something that speaks of me and who I am personally and not a giant corporation and that means that most because it’s my dedication and hard work being shown.
Who or what inspires you?
I’m inspired by fellow small business owners. I am inspired by the dedication I see every from other entrepreneur that I have been working with the past almost 2 years being in the vendor business. It’s truly inspiring watching other businesses grow and evolve also.
What would you like our Beauty Boost members to know?What is your favorite quote?
“Opportunities don't happen, you create them." — Chris Grosser
Contact Information
@Lovelielinks
