HER STORY ⟡ Tammy Birlew
Today, we are meeting Tammy Birlew - multi-location pilates studio owner!
Why I started:
Hi, I’m Tammy—a Pilates instructor, mentor, and owner of Studio Pilates International studios. My path into fitness was a little different. I spent 30 years as a vice president at a Fortune 250 company, traveling more than 80% of the time. Work-life balance wasn’t something I had much of! Eventually, some health challenges led to two hip replacements. My physical therapist recommended Pilates, but I struggled to find a group setting that offered the support I needed. I wanted a place that welcomed all ages and focused on more than appearance. I wanted to rebuild my strength, move comfortably, and feel capable again. That search led me to Studio Pilates International—and to a whole new chapter. I found a workout that helped me regain strength and a community that helped me find balance in my life.
What I love about being a business owner:
Two things stand out: connecting with our community and building a wonderful team. I love getting to know our clients, collaborating with other local business owners, and introducing people to Studio Pilates. It’s rewarding to be part of something that brings people together. I also love working alongside people who care about what they do. When your team enjoys their work and believes in the experience they’re creating, everyone who walks through the door can feel it.
What type of impact do you hope to have on those you meet and/or who come to classes?
I hear so many wonderful stories about how our classes have helped people physically and mentally. What means the most to me is hearing that someone can do something they thought was no longer possible—or that they feel stronger, more confident, or more like themselves again. My hope is that everyone leaves with a little more strength, confidence, and belief in what they’re capable of. Sometimes that shows up in the studio, and sometimes it shows up in everyday life. Both matter.
Who or what inspires you?
I’m inspired by people who remind us that age doesn’t define our abilities. I love seeing everyone in the studio, but there’s something especially inspiring about working out alongside a 75-year-old who moves like a gazelle and challenges the people in their 20s and 30s! Seeing that strength and energy reminds me of what’s possible when we keep showing up for ourselves.
What is your favorite piece of advice you’ve ever received or favorite quote?
“I am who I am. Your approval isn’t needed.” I even have a funny picture of Jack Nicholson with his wild hair and a cigar that goes with it! To me, this quote means being yourself and choosing the life you want, instead of living according to everyone else’s expectations. It’s a reminder to trust yourself and own who you are.
What does BEAUTY mean to you?
My daughter and I have matching tattoos that say “Beauty is Pain.” It was her graduation request because she’d heard me say it so often growing up! For me, the meaning is about the effort we put into caring for ourselves. Eating well, moving our bodies, and making time for ourselves aren’t always easy. Sometimes they take discipline and a little mind over matter. My version of beauty is feeling strong, healthy, and comfortable in my own skin—and putting in the work that helps me enjoy a full, active life.
What advice would you give your past self just starting your business?
Be brave! Trust yourself and take the leap. I wish I had done this 20 years ago, but I’m grateful I found the courage to do it when I did.
What would you like our Beauty Boost members to know?
To the wonderful Beauty Boost community: whether you’re just beginning your fitness journey or you’re an experienced athlete, whether you’re 22 or 72, there is a place for you here. Our Pilates classes are designed for everyone and every body. You don’t have to arrive feeling strong or confident—that’s what we’re here to help you build!
Where to contact:
Tammy Birlew | Studio Pilates International- Sylvan Park Instagram: @studiopilates_sylvanpark
Website: studiopilates.com/studios/sylvan-park
Email: tbirlew@studiopilates.com
