Hi! I'm Victoria, the owner and founder of Luxe Motion, a boutique XFormer Pilates studio in East Aurora, NY!
I'm also a Registered Dietitian with a passion for all things health, wellness, and helping others feel their absolute best.
My love for Pilates actually began back in college during COVID, when I started incorporating it into my own fitness routine. What started as another way to move my body quickly became something I genuinely looked forward to. As my passion grew, I continued expanding my education and training in movement, including specialized pre- and postnatal instruction. Along the way, I was fortunate enough to cross paths with some wonderful people who introduced me to the XFormer, and I was hooked! I fell in love with the way it challenged me, the strength it helped me build, and how empowering the entire experience felt. I knew it was something special that I wanted to share with others.
What started as a career in nutrition and a personal love for movement eventually grew into something much bigger when I decided to take a leap and open Luxe Motion! While I absolutely love the fitness and wellness side of what I do, I've quickly realized that my favorite part of owning a studio is the PEOPLE! Getting to know our clients, watching friendships form, celebrating their wins (big and small!), and creating a space where everyone feels like they belong is what makes it all so rewarding.
One thing that's especially important to me is finding ways to give back to the community that has given me so much. I've always believed that being a small business owner means more than just opening your doors each day. It's about showing up for the people and community around you. The holiday season is just one of the many opportunities I love to bring people together for a greater purpose.
This November, we're hosting donation-based classes at Luxe Motion, giving our community a chance to move together while supporting those who need a little extra love. I hope to continue finding creative ways to use our little studio to make a positive impact beyond its four walls. I'm a firm believer that wellness doesn't have to be intimidating, movement should be something you genuinely enjoy, and everyone deserves to feel a little luxurious now and then! I love a pretty aesthetic, a good cup of coffee, and finding any excuse to bring people together.
Whether it's in the studio, at a local event, or just running into someone around town, I'm always up for a good conversation and making a new connection! At the end of the day, I'm just a girl who turned her passion into a business, is learning something new every single day, and feels incredibly lucky to be building something special in the community I love!
Why I started
I started Luxe Motion because I wanted to create something that went beyond just a workout. I've always been passionate about health, wellness, and the way movement can transform not only how we look, but more importantly, how we feel. With my background as a Registered Dietitian and my love for fitness, I wanted to bring a different approach to movement to our community. A lot of that passion comes from my own personal health journey. Having lost over 100 pounds myself, I know firsthand what it feels like to want to be part of certain wellness experiences but feel like you don't quite belong. There were times when I wanted to try new workouts, visit beautiful wellness spaces, or participate in health-focused activities, but felt like I wasn't fit enough, confident enough, or somehow worthy of being there. When I envisioned Luxe Motion, I wanted to create the kind of space I wish I had felt comfortable walking into during those moments. I wanted it to feel clean, beautiful, and elevated, but never exclusive or intimidating. I truly believe everyone deserves to feel pampered, confident, and a little luxurious, regardless of their size, fitness level, or where they are in their journey. Those experiences shouldn't be reserved for a certain type of person. My hope was to create a place where people could walk in, leave the stress of everyday life at the door, challenge themselves, and feel genuinely good about showing up. Somewhere women could feel strong, confident, and maybe even a little sexy, while being surrounded by people who support them. At the end of the day, we're all just trying to become the best versions of ourselves, and I wanted Luxe Motion to be a place where we could do that together.
What do you love about being a business owner?
Without a doubt, the people. There is something incredibly special about watching an idea you once had turn into a community of people who genuinely enjoy being around one another. I love getting to know our clients beyond the 45 minutes they spend in class. Watching friendships form, celebrating their milestones, and seeing someone walk into their first class nervous and eventually become one of our regulars is so rewarding. I also love the creative freedom that comes with owning a business. Whether it's planning an event, creating a new class experience, or finding little ways to make someone feel special, I get to put a piece of myself into everything we do. It's definitely not always glamorous, but I wouldn't trade that feeling of building something meaningful for anything.
What kind of impact do you hope to have on those you meet or serve?
I hope people leave feeling better than they did when they walked in, and I don't just mean physically. We live in a world where there's so much pressure to look a certain way, accomplish more, and constantly be improving ourselves. I want Luxe Motion to be a place where people can step away from that pressure, even if it's just for 45 minutes. Having experienced my own struggles with confidence and feeling like I didn't belong in certain wellness spaces, I know how much of a difference it can make when someone simply makes you feel welcome. Sometimes it's the smallest interactions that leave the biggest impact, and I never want to underestimate that. I hope to help women recognize how capable and strong they already are, while encouraging them to challenge themselves in ways they may not have thought possible. I want people to realize that they don't need to change who they are to deserve to feel good about themselves or to take up space in environments that make them happy. More than anything, I want every person who walks through our doors to feel seen, welcomed, and supported, regardless of where they are in their fitness journey. If someone leaves Luxe Motion feeling even a little more confident, capable, or proud of themselves, then I feel like we're doing something right.
Who or what inspires you?
I'm constantly inspired by the women around me. The women who are balancing careers, families, relationships, and a million other responsibilities, yet still find time to show up for themselves. There's something really inspiring about that. I'm also inspired by other small business owners who pour so much of themselves into what they create. Growing up around a family-owned business gave me an appreciation for the hard work, sacrifices, and dedication that happen behind the scenes. It's something I carry with me as I continue building Luxe Motion. And honestly, our clients inspire me every single day. Their energy, encouragement, and willingness to try something new remind me why I started.
What is your favorite piece of advice or quote you've ever received?
One piece of advice that has always stuck with me is, "Don't let perfect be the enemy of good." As a business owner, it's so easy to get caught up in wanting every little detail to be exactly how you envisioned it. I've learned that sometimes you just have to start, figure things out as you go, and give yourself permission to grow along the way. There will always be something you could improve or do differently, but you can't let that stop you from taking the leap in the first place.
What does beauty mean to you?
To me, beauty is confidence, authenticity, and being comfortable in your own skin. I think my definition of beauty has evolved a lot over the years. There was a time in my life when I placed so much value on how I looked and whether I fit into a certain image of what I thought I was supposed to be. Through my own personal journey, I've learned that beauty has so much less to do with appearance and so much more to do with how you feel about yourself. It's not necessarily about how someone looks, but how they carry themselves, how they treat others, and the energy they bring into a room. I think there's something so beautiful about a woman who feels empowered to be completely herself without feeling the need to fit into anyone else's expectations. I also believe beauty is something everyone deserves to experience in their own way. You don't have to reach a certain weight, achieve a certain goal, or become a different version of yourself before you're allowed to feel beautiful. Beauty is also found in the little things: genuine connections, kindness, laughter, and those moments when you feel truly happy and present. I think when you feel good from within, that naturally radiates outward.
What advice would you give yourself before starting a business?
Trust yourself more, and understand that you don't have to have everything figured out before you begin. Starting a business comes with so many unknowns, and there are going to be days when you question every decision you've made. You can plan and prepare all you want, but nothing fully prepares you for the experience of actually doing it. I'd remind myself to celebrate the small wins, stop comparing my journey to everyone else's, and make time to enjoy what I'm building. It's easy to become so focused on what's next that you forget to appreciate how far you've already come. And maybe most importantly, I'd tell myself that it's okay to ask for help. You can be incredibly passionate and hardworking without having to do absolutely everything yourself.
What would you want Beauty Boost members to know most about you?
I think the biggest thing I'd want people to know is that I genuinely care about the people who walk through our doors. Luxe Motion may be a fitness studio, but to me, it's so much more personal than that. I'm a Registered Dietitian, a fitness instructor, a business owner, and someone who is still figuring out how to balance all the moving pieces of life, just like everyone else. I love all things health and wellness, a pretty aesthetic, and a good routine, but I also have days where I'm running around with a million things on my to-do list, my coffee has gone cold, and I'm wondering how it's already 5 p.m. I believe wellness should enhance your life, not consume it, and that taking care of yourself should never feel like a punishment. I'm a big believer that you can work hard, challenge yourself, and take your health seriously while still having fun and not taking yourself too seriously. I also never want someone to look at me as a studio owner or fitness instructor and assume I've always had it all figured out. I've had my own struggles with health, confidence, and finding where I belong, and those experiences have shaped so much of who I am today.
Whether you're brand new to Pilates-inspired movement or have been doing it for years, I want you to know there's a place for you at Luxe Motion. You don't need to look a certain way, have a certain fitness level, or know what you're doing before walking through our doors. Just come as you are. We'll take care of the rest.
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