HER STORY ⟡ Jamie Kowit

Jul 23

Hi, I’m Jamie Kowit, founder of NISH Body Care!

NISH was born from a simple belief: the products we use every day should do more than care for our skin—they should create meaningful impact.

With a background in the beauty industry, I began researching the products people use most often and discovered that the average person has more than a dozen body care products in their home. That realization sparked a question: what if the products we already use every day could help someone else, too?

From the beginning, I knew I wanted NISH to be more than another body care brand. I wanted to create clean, thoughtfully formulated products that people could feel good about using—products that support both personal wellness and a greater purpose.

Working closely with a trusted product development team, I helped formulate every item in our collection with intention and care. All NISH products are vegan, cruelty-free, sulfate-free, and made with essential oils rather than synthetic fragrances. Creating products that felt elevated while remaining accessible was incredibly important to me because I believe everyone deserves high-quality self-care.

One of the things I’m most proud of is our annual giving initiative. Rather than supporting a single cause forever, NISH partners with a different charitable organization each year, allowing us to bring awareness, resources, and support to a variety of communities in need.

As a wife, mother, and entrepreneur, I understand how easy it is to put yourself last. My hope is that every time someone reaches for a NISH product, they’re reminded that small acts of self-care matter—and that together, those daily rituals can create a meaningful impact beyond ourselves.

Why I Started:
I started NISH from a place of gratitude.

I’ve always believed that when we’re fortunate enough to have something, we should find ways to give back. While researching the beauty industry, I realized that body care products are something most people use every single day. That inspired me to create a brand where everyday routines could become opportunities to support something bigger.

I wanted to build a company that combined wellness, intentional self-care, and meaningful impact. NISH allows me to bring those passions together.

What I Love About Being a Business Owner:
I love creating something with purpose.

Building NISH has allowed me to combine creativity, strategy, wellness, and philanthropy into one mission-driven brand. As a founder, I get to make decisions that not only impact our customers but also the organizations we support through our annual partnerships.

There’s something incredibly rewarding about watching an idea grow into something that can positively impact people’s lives.

What Type of Impact Do You Hope to Have?
I want people to feel like they’re doing something good every time they use NISH.

Good for their body through clean, thoughtfully formulated products. Good for themselves by taking a moment to slow down and care for their well-being. And good for others by supporting causes that create meaningful change.

My goal is to prove that even the smallest daily rituals can have a positive impact.

Who or What Inspires You?
I’m constantly inspired by women who are building something while balancing everything else life demands.

Mothers, founders, small business owners, and community leaders amaze me every day. The resilience, creativity, and determination it takes to show up for your family, your goals, and your community is something I deeply admire.

I’m also inspired by the incredible organizations we support and the customers who choose to spend their hard-earned dollars with mission-driven brands.

What Is Your Favorite Piece of Advice You’ve Ever Received?
Start before you’re ready.

There will never be a perfect time to launch a business, pursue a dream, or take a leap of faith. Growth happens when you’re willing to take the first step, even when you don’t have all the answers.

What Does Beauty Mean To You?
Beauty is feeling good in your own skin.

It’s confidence, wellness, self-respect, and the small rituals that help you reconnect with yourself. True beauty isn’t about perfection—it’s about caring for yourself in a way that allows you to show up as your best self.

What Advice Would You Give Your Past Self Just Starting Your Business?
Trust yourself and start sooner.

It’s easy to spend time waiting for everything to be perfect, but perfection isn’t what builds a successful business. Consistency, passion, and a willingness to learn along the way are what truly matter.

What Would You Like People To Know About NISH?
NISH is about more than body care.

Every product is intentionally formulated with clean ingredients, accessible pricing, and a purpose-driven mission. We believe self-care should be something everyone can enjoy, and we’re committed to using our platform to support causes that make a difference.

When you purchase NISH, you’re not just buying a product—you’re becoming part of a community that believes small actions can create meaningful change.

Where Do You See NISH In The Future?
My vision is for NISH to become a household staple—a brand people trust, love, and keep in their homes for years to come.

I want NISH products to be part of everyday routines across the country, while continuing to expand our impact through charitable partnerships and community support. If we can help people care for themselves while helping others along the way, then we’ve accomplished exactly what we set out to do.