Meet Amy of Healthy AF Snacks!

Today, we are meeting Amy of Healthy AF Snacks!

Hi, I’m Amy, a nutritionist turned food entrepreneur and the founder of Healthy AF Snacks. I’m also Beauty Boost’s nationwide nutritionist, which has given me another way to connect with women who want to feel their best.

My relationship with food is personal. My mom lived with Type 1 diabetes, and I grew up seeing how much her health shaped everyday life. Her experience led me to study nutrition and earn a master’s degree in Food and Nutrition Sciences, with a focus on functional food.

Why I started Healthy AF Snacks:

I’ve always been in the kitchen creating something. For years, I made snacks in my kitchen and brought them to the nutrition talks I gave. People would try one, ask for the recipe, and then tell me they wanted to eat better but didn’t have time. I can totally relate!  I’m a working mom with three boys, and I want that same thing… convenience and a healthy snack that tastes amazing and has ingredients I felt good about.

So, I kept making and sharing my snacks. That simple exchange became Healthy AF Snacks. We make delicious grab-and-go treats with protein, less sugar, and thoughtful ingredients. They’re for the afternoon when you need something satisfying, the drive between commitments, or the moment you want a sweet snack without feeling like you’ve settled. To me, empowerment can be as simple as having an option that works for your life. Nobody needs another post or lecture about what they should eat. I’d rather hand you something delicious and let you discover that taking care of yourself can feel good, too.

What began in my kitchen has grown into a team and a presence in markets across the Midwest. Healthy AF Snacks received a 2025 Kroger Food Artisan Award, and seeing people come back for their favorites still means more to me than any milestone. We’re growing thoughtfully so the care that goes into every snack stays there as we reach more people.

What I love about being a business owner:

I love making something and watching it become part of someone else’s day. I love meeting customers in stores, hearing which snack they shared with a friend, and working alongside a team that cares about every batch. Building this business has also given my boys a front-row seat to what it looks like to believe in an idea and keep showing up for it.

The impact I hope to have:

I want people, especially busy women who spend so much time caring for everyone else, to feel that they can care for themselves without making life harder. A snack won’t solve everything. But a small moment of pleasure, convenience, and confidence in what you’re eating? That matters. And when someone shares a snack with a friend, the moment gets a little bigger.

What inspires me:

My mom is a big part of why I care so deeply about food and health. My husband and our boys keep me grounded. And the people who try a snack, send a note, or bring a pack to someone they love remind me why I started sharing in the first place. I also love getting outside and hiking; being able to do more of that again this year has felt especially meaningful.

My favorite piece of advice or quote:

I often come back to a line I adapted from Thomas Carlyle: “She who has health, has hope. She who has hope, has everything.” To me, health is about having more room for the people and experiences you love.

What beauty means to me:

Beauty is the energy to be present in your own life and generous with other people. It’s the confidence to be yourself, the strength to do what you love, and the way you can make someone feel seen with a small gesture.

Advice to my past self:

Stop waiting for the perfect time. You’ll never have it all figured out. Make the first batch. Share it. Start anyway.

What I want Beauty Boost members to know:

I’m grateful to be part of a community where women show up for one another. And, if you’ve been trying to be healthy while juggling everything else, I see you. I made Healthy AF Snacks for days like yours. I hope you’ll try them, find a favorite, and share it with someone who could use a little something good, too.

You can find us at healthyafsnacks.com. Use the Beauty Boost member code BEAUTYBOOST15 at checkout for 15% off your order.